Independent minds. Shared ambition.LONDON · WORKING EVERYWHERE
STRATEGY / DESIGN / DEVELOPMENT

Thoughtthrough.Built withcharacter.

A point of view.
Made into something you can use.

FIG. 01 / A SENSE OF SELFINDEPENDENT MINDS. SHARED AMBITION.
Thinking → form.

We design and build websites, apps and software that feel like your business. Clear in purpose. Considered in every detail.

THE WAY WE SEE ITCHARACTER, IN EVERYTHING.

Distinctive on the outside. Thoughtful all the way through.

01 / WEBSITE, APP & SOFTWARE PROJECTS

Selected work.

All work 19
PROJECT / 01

Ronin

STUDIO PRODUCT

Product Design · Desktop App · Open Source

Ronin brings coding agents, a terminal, browser, diffs and source control into one local-first desktop workspace. Connect the agent tools you already use, set permissions for each thread and hand work between providers without losing context. Open source under the MIT licence.

Explore Ronin
NOX — project preview
PROJECT / 02

NOX

CLIENT COMMISSION

Website Design & Development · Digital Experience

A curated guide to the world’s nightlife, organised around the cities and venues worth exploring. An interactive world map, local-time discovery, editorial rankings and city guides bring a sense of place to planning a night out.

Explore NOX
Crockett Productions — project preview
PROJECT / 03

Crockett Productions

CLIENT COMMISSION

Brand Refresh · Website Design & Development

An international full-service production company working with brands such as Tom Ford, Gucci, and Hermès. We refreshed the brand and designed and developed a new website to showcase their work and support lead generation.

Explore Crockett Productions
Get TLDR — project preview
PROJECT / 04

Get TLDR

STUDIO PRODUCT

Product Design · SaaS · AI Platform

Get TLDR turns YouTube videos, web pages, PDFs, Word documents and pasted text into focused summaries. Built for creators, agencies and anyone working through a lot of information, it helps turn source material into a useful first draft.

Save a prompt for your preferred tone and format, ask questions with answers linked back to the source, and keep your research in a searchable library. The browser extension brings the same tools to the page you’re reading.

Inside Get TLDR
INDEPENDENT TOOLS / EVERYDAY USE

From our own
workbench.

Purposeful tools, made here at the studio. Explore three views from our browser collection.

Shibui brings photo editing and AI tools into a focused browser workspace.

Inside the collection
Shibui brings photo editing and AI tools into a focused browser workspace.
02 / THE STUDIO
A shared centre. A distinct identity.
self·hood /ˈsɛlf.hʊd/ · noun

the quality that constitutes one’s individuality; the state of having an individual identity.

A clear sense
of self.

Selfhood is an independent website, app and software development studio based in London. We bring strategy, UX design and engineering together to help businesses explain what they do, serve their customers and build useful digital products.

How we approach the work
01

Understand the job first

We start with the people using the product, the task they need to complete and the constraints your business works within. Those answers guide the design.

02

Make progress visible

Working prototypes and regular reviews make decisions easier to assess. We explain the trade-offs and keep the work open to useful feedback.

03

Progress through partnership

Great products take form through dialogue. We collaborate closely, refining ideas through discussion and moving them forward with clarity and intent.

03 / WHAT WE DO

From the brief.
To the build.

Strategy, design and development.
One connected team.

04 / PLANNING YOUR NEXT BUILD

Studio notes.

All notes